Exquisite Wine Cellars

Overview

Exquisite Wine Cellars, an Arizona-based company, specialises in crafting exceptional storage solutions and technology for wine and fine wine collections. For their business launch, they needed a full branding workup and a new website.

Problem Statement

Exquisite Wine Cellars needed a modern, user-friendly website that:

Offered a service overview
Highlighted their elegant design
Was SEO-optimised for a competitive market
Included blogging and an image gallery for SEO value.

My Process

1. Research & Discovery

User & Business Needs Analysis:

Conducted stakeholder interviews to understand organisational goals
Identified key target audience personas
Determined primary and secondary user goals

Audit & Analytics Review:

Reviewed Google Analytics keyword data for expected volumes
Analysed competitor websites for best practices

The elegant design conveyed and emphasised the company’s values and commitment to quality in product design and construction.

2. Design & Architecture

Information architecture:

Laid a foundation for SEO optimised URL structure
Established primary and long tail keyword framework

Low-Fidelity Wireframes:

Created wireframes focussing on user needs
Ensured logical flow from homepage to conversion pages

High-Fidelity Designs:

Designed an interactive prototype in Figma for testing and stakeholder review
Implemented brand colours, revised typography, and imagery
Ensured design related WCAG accessibility compliance

3. Development & Launch

Built the site on Drupal CMS for flexibility and scalability
Implemented code related WCAG accessibility compliance
Integrated SEO best practices (semantic, HTML, meta tags, load performance optimisation)
Tested responsiveness and layout performance across devices and browsers

Key Improvements:

✅ Accessibility Compliance: Passed WCAG 2.1 AA standards

✅ Mobile Optimisation: Fully responsive across all devices

✅ Google ranking for chosen keywords